MARKETING
PLAN
Marketing planning is the set of strategies focused on positioning your business to have better business performance and financial results
Products
Our product consists mainly of two resources: the consultancies and the software.
1st Consultancy
Initially, a free consultation will be offered in order to present our company and generate value to our product and the theme.
From 3rd Consultancy on
From the third consulting, it is necessary to pay for a plan. With the intention of making a deep analysis of the company.
2nd Consulting
The second consultancy will also be a 'bonus', in order to demonstrate the product.
How will the sale be done?
The product is offered in three different quarterly plans, variable according to the size of the company, which include the software and the reports generated by it.
Freemium
As a guarantee of the quality and branding of our product, we offer a free month of software at the end of any of the plans.
Branding
The branding of our product will be done from the dissemination process (ads, events, and referrals).
UpSell
During the period of the last consultancy, we will "up-sell" our software together with quarterly consultancies.
The product is offered in quarterly subscription plans, varying according to the size of the company (number of employees).
PROCESS
In case of closing more than one consultancy, software renewal contract or software closing in periods longer than a quarter, negotiations, promotions or special conditions may take place in order to build customer loyalty
Before Purchase
Two free consultancies (as a bonus) to indicate the closure of the plan.
After purchase
The first month of free software use will be offered as a guarantee.
Our core outreach medium is organic, but in order to ensure recognition, especially at the time of market entry, some paid outreach will be combined. Our main ones are social networks (Instagram, LinkedIn, Twitter, Tiktok, Email) and our website, through ads in such channels, GoogleAds and also organic outreach. In addition, as a dissemination strategy, in order to attract customers and establish partnerships, events will be held at the time of launch, commemorative and important dates, partnerships, etc.. In which dynamics will be carried out, lectures, in order to add value to the product and also to the social issue of gender equality.
pROMOtIoN